Digital Pharma - Pharmaceutical Executive

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Digital Pharma

The Search Engine That Could

August 1, 2002

Search engine positioning (SEP) is a critical component of any online marketing plan. It is the art and science of increasing a website's visibility among major search engines and directories with a strategically defined set of key words.

Embracing HIPAA's Ethics

August 1, 2002

To win consumers' trust and loyalty, pharma companies should look to the privacy regulations of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to guide their direct-to-consumer (DTC) and web strategies.

Winning with Wireless Solutions

August 1, 2002

Many industries today are looking to mobile and wireless solutions or handheld devices to improve business efficiencies, create more effective customer interactions, and deliver business value.

Tipping the Balance of Power With Digital Patient Information

March 1, 2002

The integration and digitization of fragmented data is about to transform pharmaceutical sales and marketing strategies. And physicians are ready to adopt the new business model of an e-prescribing network

The New Gold Rush

March 1, 2002

Every night at Merck facilities around the world, an automated computer clicks and whirls as it collects proteins and DNA sequences, in an inexorable process that has built a mountainous terabyte of data at four research centers. And that data will double every eight months.

The Freedom To Ask, "What If?"

March 1, 2002

Product developers - working in everything from discovery to quality control - have become so proficient at generating information that they're drowning in data. At the same time, the race to bring innovative pharmaceuticals to market is intensifying.

The Promise of Interactive Media

March 1, 2002

Soon people will remember animated ad banners and the measurement of their click-through rates as merely the first generation of online marketing.

Connecting the Dotcoms

December 1, 2001

Electronic reporting techniques, instant communications, and vast data storage and retrieval systems, which were practically unheard of a decade ago, are now commonplace in the business world.

Choosing the Right Communication Channels

December 1, 2001

Nimble healthcare companies have embraced the internet while others have been disrupted by it. The ability to use the internet as part of a larger strategy in conjunction with offline campaigns is a step toward success. This article offers several tactics for integrating the web into the marketing mix.

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