Healthcare PR - Pharmaceutical Executive

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Healthcare PR

Pharmacia Takes It Global

April 1, 2003

One company's success demonstrates that there's hope for building truly integrated worldwide communications teams.

Courage Under Fire

April 1, 2003

With one extraordinary product, Novartis showed how to make the most of relationships with patient advocacy groups.

Reality Check: Is It Newsworthy

April 1, 2003

Publicizing clinical trial results can backfire if companies fail to ask themselves the tough questions.

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