Marketing - Pharmaceutical Executive


Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Digital's Place in the Pharma Marketing Mix

November 1, 2014

The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.

OTC Drug Advertising: Alfred Hitchcock Style

September 1, 2014

The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.

How Vital is Good Customer Experience in Healthcare?

August 11, 2014

Thanks to social media, a good or bad customer experience can go viral and make or break a business. But does this CX argument stand true in health?

Positioning: Still a Key Marketing Tool

June 26, 2014

Marketing communications theories come and go. One that has endured since it was put forward more than 30 years ago, however, is called positioning.

UK Company Wins Lilly Supplier Award

June 12, 2014


Social Media and the In-House Counsel

June 1, 2014

What is and what should be keeping you up at night.

Does Your Rigor Match Your Risk?

May 1, 2014

Digital technology has changed the risk relationship between brands, HCPs, and patients – it's vital to get that technology working right the first time.

Fixing Wikipedia

April 10, 2014

Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports.

The New Metrics of Market Success

March 3, 2014

Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?


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