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The Rx Club's 25th Anniversary Show

November 1, 2011

Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?

Ten Minutes to Connect

April 1, 2009

How one conversation between a woman and her physician can make or break a brand

A Season in Financial Hell

April 1, 2009

From the depths of the Great Recession, Pharm Exec called in pros on all sides of the M&A business to help us deal.

Make a Match

April 1, 2009

Big Pharma is finally making a commitment to partner-based outsourcing.

Deborah Dunsire: Woman of the Year

April 1, 2009

From her start as a physician working in apartheid-era South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire has lived a life that has defied all expectations.

Retooling the Pharma Marketing Model

April 1, 2009

It's time for pharma market research to advance science-based decisions and foster judgement calls

Fifth Annual Press Audit: Safety in the Spotlight

March 1, 2009

Reporters pass on the typical litany of lightning-rod issues and instead devote more than three-quarters of all coverage in 2008 to drug safety—and the regulators who enforce it.

The End of Quid Pro Quo

March 1, 2009

Exhibitor alert: Tchotchke entitlement is out, information immersion is in

The New Sales Force

March 1, 2009

The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working

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