Marketing Articles - Pharmaceutical Executive

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Marketing Articles
Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.

Winning Beyond the Molecule

April 1, 2011

It can take both a clinical and non-clinical approach to win the differentiation competition

Putting Predictive Market Research to the Test

April 6, 2009

There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?

Retooling the Pharma Marketing Model

April 1, 2009

It's time for pharma market research to advance science-based decisions and foster judgement calls

Ten Minutes to Connect

April 1, 2009

How one conversation between a woman and her physician can make or break a brand

Budgeting Brands in Troubled Times

March 2, 2009

Companies are tightening their purse strings just when brand strategies need to target new audiences

Capitalizing on Strategic Market Insight

March 2, 2009

To stay on top of a constantly evolving market that presents new challenges every day, product managers need to bolster branding strategies and raise their marketing IQ.

The End of Quid Pro Quo

March 1, 2009

Exhibitor alert: Tchotchke entitlement is out, information immersion is in

Activate Your Audience

March 1, 2009

Marketers need to reach beyond disease awareness to spark "movement" communications campaigns

Ad Stars 2009

March 1, 2009

The faces (and talent!) behind the year's best ads

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