E-Marketing - Pharmaceutical Executive

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E-Marketing
Using the Internet to communicate with patients, physicians, and others. E-mail, Web broadcasting, interactive media, search-engine marketing, etc.

Think Digital First

April 1, 2012

While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today—not just tomorrow.

How to Choose a Medical Animator

February 1, 2012

For a rendering to be effective, the right balance must be struck between captivating art and accurate science.

An IOU to Big Pharma Regarding EHR

August 1, 2011

It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.

Getting IT Together

June 1, 2011

NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge

The Rx Club

November 1, 2010

The Rx Club Awards have evolved over the years, but the essential 'wow' factor has remained a constant

Roche Sets a New Social Media Standard

October 1, 2010

Will Roche's precedent push the regulatory community to create standards that will level the playing field for all contenders?

Managing Business Synergies

June 1, 2010

Pharma companies can maximize partnership benefits with social media.

Moving Beyond Compliant Social Media

March 1, 2010

Pharma companies need a clear online policy that addresses employee obligations, monitoring guidelines, and engagement roles.

Build a Better Lunch Table

January 1, 2010

In a new era of research partnerships, targeted information databases can improve collaborative decision making and speed new medicines to market.

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