Europe: Smith - Pharmaceutical Executive


Europe: Smith

Survival of the Dumbest

December 18, 2009

Definitions of the same management strategy terms can vary significantly between industry and academia, observes Dr Brian D. Smith.

Key Account Management: always read the label

August 17, 2009

Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.

Keeping up with KOLs

July 21, 2009

Dr Brian D. Smith looks at the origins and future of key opinion leadership.


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