Popular Articles - Pharmaceutical Executive

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Popular Articles

Pharm Exec's Annual Industry Outlook 2014

January 21, 2014

For Big Pharma, the merits of strategic focus and operational discipline are more important than ever. It is time to be decisive — muddling through is so yesterday.

Takeda's Oncology Taskmaster

February 1, 2014

Millennium Takeda's new president, Anna Protopapas, explains the life choices that brought her from Cyprus to Cambridge—and a lead position in the hotly contested search to make cancer a treatable disease.

Pharm Exec's Emerging Pharma Leaders 2014 — Nominate Now

February 7, 2014

It's time for you to tell us who you think should receive Pharm Exec's 2014 Emerging Pharma Leadership Award. Read more for details of how to nominate a colleague — or yourself.

Executive Profile: United BioSource's Patrick Lindsay

December 1, 2013

For Patrick Lindsay, providing decision support across the full product life cycle is no stretch goal—it's today's fact of life

Pharm Exec Global Digest — Sales & Marketing Special

February 12, 2014

In the latest issue of PEGD: Face-to-Face Meetings in the Digital Age; the US Rx Rep in the Obamacare Era; the Future of the iPad — And more

Does Your Portfolio Review Reflect What the Patient Really Wants?

March 27, 2012

The quest for 'radical' R&D innovation is often pursued at the expense of treatments with hidden blockbuster potential, writes Bert Spilker.

Only Connect: Finding the Key to Digital Marketing

March 7, 2012

Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.

Off the Hook? Pharm Exec's Annual Press Audit

March 1, 2012

Our annual press audit finds that the big news in 2011 for pharma was ... no news.

iPad Apps: Are You Content with your Content?

January 1, 2012

Pharma has become unusually quick to strike embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential.

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