Technology - Pharmaceutical Executive


Information Technology in pharma: enterprise management, business intelligence, clinical trials management, sales force automation, closed-loop marketing, and more.

J&J is Wired About the Web

April 11, 2007

Drug giant moves corporate, promotional communications online.

Alternative Media: Mastering Social Media

April 1, 2007

The push for new media is on. Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.

The Most Convincing Drugs on the Web

March 28, 2007

Product sites need to offer consumers more than just a hard sell.

Alternative Media: Search-Engine Marketing: Click, Click ... Are You There?

March 1, 2007

Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering.

Direct to Consumer: One Size Fits You

February 1, 2007

Pharma companies have been blasting out electronic newsletters to consumers since the advent of new media. But far too often, the content is vague and redundant, and instead of striking a responsive chord with potential readers, e-mail campaigns are more likely to prompt a strike of the delete key.

Alternative Media: Stop, Click, and Listen

February 1, 2007

By using rich-media components and data-collection tools in online advertising campaigns, marketers can gather valuable customer information and stimulate brand awareness among their target audiences.

Alternative Media: Honey, I Shrunk the Ad Campaign

January 1, 2007

Mobile marketing is paperless and scalable, and allows pharma companies to build one-to-one relationships with customers.

Alternative Media: Health on Demand

December 1, 2006

80 percent of Web users search for health information online to make better health choices.

Marketing to Professionals: Fax Me!

December 1, 2006

Doctors like direct mail as long as the message is concise and to the point. The minute you ask the doctor to actually do something with the direct mail, that's when your effectiveness starts to go downhill.


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