Articles - Pharmaceutical Executive

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Articles

Mightier Than the Sword

June 1, 2008

When it comes to marketing, every syllable speaks volumes

Stealth Pharmas

June 1, 2008

Second annual Not Big Pharma audit gives equal time to the little guys. Who's got the Midas touch?

The Web Video (R)evolution

June 1, 2008

Pharma is taking note of online video's power to affect B2B communications

Doctor's Orders

June 1, 2008

Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective

45 Under 45:The Change Generation

June 1, 2008

In our first ever Emerging Leadership Awards, we profile 45 talented young professionals who will lead pharma into the next generation

Blueprint for Excellence

June 1, 2008

In a time of slow growth, true innovators forge new relationships with core customers

For the People, By the People

May 1, 2008

Thanks to Dr. Google and Nurse Yahoo, pharma consumers know better than ever how to get exactly what they want

Korea's Dream Market

May 1, 2008

Meet the Korean pharma consumer: affluent, aging, and crazy about drugs

Ready, Aim, Sell

May 1, 2008

Technology isn't the magic bullet, but it can help you hit your target

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