Articles - Pharmaceutical Executive

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The Web Video (R)evolution

June 1, 2008

Pharma is taking note of online video's power to affect B2B communications

Doctor's Orders

June 1, 2008

Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective

45 Under 45:The Change Generation

June 1, 2008

In our first ever Emerging Leadership Awards, we profile 45 talented young professionals who will lead pharma into the next generation

Blueprint for Excellence

June 1, 2008

In a time of slow growth, true innovators forge new relationships with core customers

Being Bob: Q&A with Robert Essner

June 1, 2008

An industry legend weighs in on leadership, research, and sales models. Q&A with outgoing Wyeth Chairman Bob Essner

For the People, By the People

May 1, 2008

Thanks to Dr. Google and Nurse Yahoo, pharma consumers know better than ever how to get exactly what they want

Korea's Dream Market

May 1, 2008

Meet the Korean pharma consumer: affluent, aging, and crazy about drugs

Ready, Aim, Sell

May 1, 2008

Technology isn't the magic bullet, but it can help you hit your target

Beyond the Norm

May 1, 2008

One company's program provides an interesting model for the future of DTP

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