Articles - Pharmaceutical Executive

ADVERTISEMENT

Articles

Beyond the Norm

May 1, 2008

One company's program provides an interesting model for the future of DTP

How Not to Handle Rebates

May 1, 2008

In these cost cutting times, no drugmaker can afford to keep shoveling money down the Rebate Black Hole. Here's how to optimize your ROI and push back against the growing pressure of third-party rebates

Special Report: Platform Drugs—Marketing Your Opportunities

May 1, 2008

Tracking business by indication is critical for evaluating market performance and making accurate resource allocations

Under Pressure

May 1, 2008

Promotional spending is down as companies rationalize and optimize budgets. But in contrast to big changes on the sales side, marketers are still trying to make the old model work

CME Near and Far: Q&A with Frank F. Britt

May 1, 2008

A call to embrace cultural differences and translate knowledge into action

Staying in the Game

May 1, 2008

The tech-savvy creative team at Concentric Rx has its sales force mixing work and play

Pharm Exec 50: The Winners Circle

May 1, 2008

Your guide to the world's top 50 pharma companies. The giants may be struggling, but even in a tough year, the industry's most successful companies know how to hit the bullseye.

California Dreaming

May 1, 2008

San Diego's booming biotech cluster searches for its future—and yours

Special Report: Platform Drugs—Opportunities in the Market...

May 1, 2008

How to stretch that portfolio to make ends meet

ADVERTISEMENT

Click here