Agency Confidential - Pharmaceutical Executive

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Agency Confidential

Learn From What Follows

June 1, 2011

With a first-in-class compound marketers can potentially leverage long-lasting market advantages

Educating and Targeting

June 1, 2011

When me-too drugs are on the tail of a first-in-class entrant, the goal is really to be the immovable object

Convergent Branding

June 1, 2011

Doing it right the first time

Play to the Emotions

June 1, 2011

Strategies for outliving your competitors when marketing first-in-class

Be Courageous

June 1, 2011

Carefully crafting your brand's positioning could ensure that you'll not just win the sprint, but also the marathon

Charm Can Tell You A Lot About An Agency

June 1, 2011

Our latest Agency Confidential Special Section offers sneak peek inside healthcare's top agencies.

A Managed Care Strategy

June 1, 2011

Key steps to ensure your product fares well in the presence of competition

Drugstore Vaccinations

June 1, 2011

NicVAX is trying to buck the trend of smoking-cessation products' high failure rate

Agency Confidential

June 1, 2011

The challenges of marketing first in market and first in class

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