Articles - Pharmaceutical Executive

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Ad Stars 2009

March 1, 2009

The faces (and talent!) behind the year's best ads

Attack of the Monster Merger

March 1, 2009

Just when you thought it was safe to go back into M&A, the mega merger returns. What's right about Pfizer-Wyeth, and what's scary.

Activate Your Audience

March 1, 2009

Marketers need to reach beyond disease awareness to spark "movement" communications campaigns

"AIM" High and Win

February 1, 2009

If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game.

Brand of the Year: Crestor

February 1, 2009

For aiming to be a game-changer in cardiovascular disease, we recognize comeback kid Crestor as the year's No. 1. Plus three fine finalists.

Vaccines for All

February 1, 2009

The world is suffering. But just over the horizon is a new access equation that could speed innovative vaccines to where they're needed most.

Dive into Digital

February 1, 2009

Exclusive Pharm Exec survey details how pharma can make virtual channels effective marketing vehicles

Stream Power

February 1, 2009

Convert future revenue into present value with alternative approaches to access capital.

How Will Obama HIT Biopharm?

January 20, 2009

As 2009 gets started and a new president takes office, the Biopharma industry is left wondering if Obama will be a friend or foe when it comes to healthcare information technology.

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