Columns - Pharmaceutical Executive

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Columns

Direct to Consumer: Making the Connection

July 1, 2006

There's a school of thought that only the market leader should do the unbranded campaign. I don't subscribe to that.

From the Editor: Are We Hungry Yet?

July 1, 2006

I needed to eat. I even wanted to eat. Instead, I sat in front of my hospital lunch tray, unable to face up to a carton of red Jell-O. When you think of it, that's a situation most of us face (minus the Jell-O) every day in business.

Washington Report: Hard Evidence

July 1, 2006

Pharma companies fear CMS' new Medicare policy will routinely require post-approval studies in order to gain reimbursement for new drugs. CMS says it is expanding payment for "promising but not persuasive" drugs.

Direct to Consumer: Building the Super Consumer

June 1, 2006

Self-management programs have been shown to develop confidence and motivation by teaching participants how to use their own skills and knowledge to take control of their healthcare.

Alternative Media: Online Med Sites Gain Patient Trust

June 1, 2006

Trust is something that must be earned, and it seems as if online medical information has finally earned legitimacy in the eyes of patients.

Leadership: On the Firing Line

June 1, 2006

It's difficult to terminate an associate, be it a new colleague or someone you've worked with for years. But if you can't do it, you risk losing the respect of your top performers. They'll look elsewhere for a level playing field.

Sales Management: Gifting Laws Cause Regulatory Woe

June 1, 2006

Companies are in a near-impossible situation—trying to define, follow, and track existing and pending legislation.

Public Relations: Targeting Partners

June 1, 2006

Pharmaceutical executives don't have time to sift through all the information that's available on potential biotech partners. PR pros can help clients weed through the fluff.

Thought Leader: Paul Chang, IBM

June 1, 2006

In a product recall, manufacturers would know which retailers and hospitals got bad bottles. Instead of clearing shelves everywhere, they could call specific customers and say, "Hey, we know you have five of these bottles. We want them back."

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