Agency Insight - Pharmaceutical Executive


Agency Insight
Top ad agencies explain creative concepts, media-buying, agent-client relationships, global strategies, compliance, metrics, and what makes a campaign click.

Unarmed Self-Defense

June 1, 2011

First-in-class can sometimes be eclipsed by a perception of better

The Promise is Prevention

June 1, 2011

How to solve the issue of addiction to smoking

Vaccines As Proactive

June 1, 2011

One of the major opportunities for NicVAX is to leverage the improved control of an in-office procedure of existing therapeutic regimens

Marketing: Finding that Perfect Pitch

February 1, 2012

A good creative brief takes raw information and makes it come alive, write Al Topin and Abby Mansfield.

Agency Assignments: Managing the Hidden Costs

November 1, 2011

Saving the agency/client relationship begins first with the people involved and defining accountability on both sides

A Long, Slow Walk Toward the Altar

September 1, 2011

Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes

Worth a Pound of Cure

February 1, 2011

In an era of information overload, continuous monitoring, solutions can prevent your pharma business from losing money—and save a few lives along the way

The Rx Club

November 1, 2010

The Rx Club Awards have evolved over the years, but the essential 'wow' factor has remained a constant

The Best Story Wins

December 1, 2009

Storytelling is a great tool for clinical settings more accustomed to evidence-based marketing.


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