Article - Pharmaceutical Executive



Super-Size Me: Optimizing the Information Explosion

May 1, 2012

Options for using data have proliferated to the point of becoming overwhelming. So what opportunities does this information explosion present?

Information Overload

May 1, 2012

Data has become as important as the drug in driving success in healthcare.

The Italian's Job

March 1, 2012

After his predecessor and countryman left the EMA in disgrace, Guido Rasi jumps in as executive director—with great challenges ahead.

Off the Hook? Pharm Exec's Annual Press Audit

March 1, 2012

Our annual press audit finds that the big news in 2011 for pharma was ... no news.

HCP Givaways: Get Real

February 10, 2012

The Patient Protection and Affordable Care Act (?PPACA?) requires manufacturers to record, aggregate and report to the federal government ?payments and other transfers of value? to a covered recipient. This article will focus on the two key convention-related items under PPACA: food and educational products.

Time to Appoint a 'Chief Patient Officer'?

February 1, 2012

Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.

How Will Obama HIT Biopharm?

January 20, 2009

As 2009 gets started and a new president takes office, the Biopharma industry is left wondering if Obama will be a friend or foe when it comes to healthcare information technology.

Fair Market Value

January 1, 2009

With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?

Getting Graphic

January 1, 2009

The graphic novel emerges as a versatile, effective medical education and marketing tool


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