Popular Articles - Pharmaceutical Executive

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Popular Articles

Pharma 2012: Hard Times Before the Harvest

January 1, 2012

The challenge for 2012 is that many new treatments may not complete the move from 'bench to bedside' in time to plug the yawning revenue gap.

Top Medical Innovations 2012

January 1, 2012

A selection of the recent breakthrough technologies showcased at the Cleveland Clinic's Medical Innovations Summit.

Innovation: Why is Pharma Scared to Death?

January 1, 2012

It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?

Pharm Exec's 2012 Pipeline Report

December 1, 2011

It's a neck and neck race toward safer, faster, and medically superior treatments. Which organizations have what it takes to jockey their products into the winner's circle?

Pharma and Social Media: Ready to Make Nice?

September 1, 2011

The time is right for industry to overcome its social media phobia once and for all.

Get Back in the Box!

September 1, 2011

Despite the gloom, most forecasts show the US will stay atop the industry in profits for at least the next generation of products.

Should the US Gamble with Risk Sharing?

September 1, 2011

Especially when payers come to the table holding the best cards — leaving industry second-guessing its strategy.

10 Emergency Brand Building Questions

July 1, 2011

EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.

How to Prevent a Facebook Faux Pas

July 1, 2011

'Like' and 'Dislike' practices in the virtual Facebook pharmaceutical world.

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