Whitepaper - Pharmaceutical Executive



From Individuals to Institutions

September 1, 2014

In this article, Campbell Alliance details five best practices companies should follow as they shift from transactional selling to account management to address the needs of today’s new breed of organized customers.

Feeling Some ‘Side Effects’ from Health Reform

September 1, 2014

The following article compares various aspects of ACA exchanges with employer-sponsored plans to more closely examine benefit design and cost-sharing features that already are having an impact on patients nationwide. Breakaway Policy Strategies and Chandler Chicco Companies discuss these tradeoffs and provide communications recommendations for biopharmaceutical companies, advocacy groups and patients stepping up to make sure their voices are included.

A Plan for Provider Engagement: Improve Pharma Sales Force Effectiveness

August 15, 2014

Today, pharmaceutical brands are faced with two major growth challenges: reduced access to physicians and a limited sales team. In our latest article, pharma brands learn how to target their ideal prospects with effective, custom messaging through preferred and proven channels?thereby growing sales without expanding their team.

Harnessing Advanced Analytics to Increase Adherence and Improve Health Outcomes

August 1, 2014

Driving healthier outcomes has never been more important than it is today – and a significant factor is patient adherence to prescribed medications. Adheris Health's Alex Pedan explains how personalized messaging – shaped by data insights on patient preferences and behaviors – has the power to improve adherence from the start of a patient's therapy.

Market Profile of U.S. Internists

July 1, 2014

The Market Profile of U.S. Internists report provides actionable insights on internists, one of the top specialties in demand today. Use this OneKey report to help you better engage this group of physicians that treat and prescribe for a wide range of medical conditions.

Multichannel: Remote Interactions

July 1, 2014

Discover how a well-articulated multichannel strategy can provide the opportunity to more efficiently reach your customers all along the value chain, and generate superior returns. This paper will show the potential and opportunity of using remote interactions in multichannel campaigns to more efficiently communicate on health care outcomes, added value treatments and product benefits.

Delivering the Value Message in the Language of Payers

June 26, 2014

At the heart of the changing healthcare environment are the payers, private and public, who are increasingly empowered to make decisions affecting which drugs and treatments are prescribed. inVentiv Health’s John Guarino explains that the decision-makers’ heightened focus on value demands an overhaul of traditional marketing and messages.

To Optimize the Customer Experience, Integrate Sales and Marketing Channels

June 20, 2014

By creating long-term relationships with health care providers through customized, integrated sales and marketing campaigns, pharmaceutical companies can generate a sustainable competitive advantage.

Seeing Around Corners: Risk Assessment Is the Foundation of Risk-Based Monitoring

June 5, 2014

There is an expectation and early evidence that risk-based monitoring can produce significant improvements in trial quality and productivity. In this paper, inVentiv Health outlines a systematic and rigorous process to assessing risk, using quality risk management principles that will increase the likelihood that your RBM approach will pass regulators’ scrutiny.


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