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ID - Pharma’s Engagement Through New & Novel Channels

September 29, 2014

ID - Pharma’s Engagement Through New & Novel Channels

TrialCard - Prescriber Feedback System Generates 60% Lift in NRx

September 15, 2014

TrialCard - Prescriber Feedback System Generates 60% Lift in NRx

Pharma Battles Hospitals Over 340B Pricing

September 1, 2014

Expansion of drug discount program ignites lawsuits, policy disputes.

13 Years Right

September 1, 2014

Pharm Exec's latest Industry Audit sticks to the series' longtime standard of emphasizing transparent indicators of shareholder value.

Executive Coaching: Transforming Big Pharma from Within

September 1, 2014

Defining the critical coaching steps necessary for top managers to realize their potential in an industry undergoing significant restructuring of human and financial capital.

Peril, Not Progress on Transatlantic Trade Deal

September 1, 2014

Pharma hopes for a deal are fading as the once-hot TTIP talks seem to be on the fizzle in Europe.

Medical Affairs: From Info Gatekeeper to Legitimate Value Driver

September 1, 2014

The role of pharma medical affairs teams is taking on greater importance in the value chain.

June 2014 BPA Brand Report

September 1, 2014

June 2014 BPA Brand Report

Campbell Alliance - From Individuals to Institutions

August 28, 2014

Campbell Alliance - From Individuals to Institutions

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