Articles - Pharmaceutical Executive

ADVERTISEMENT

Articles

The Communications Convergence

January 1, 2009

Because they have often been subject to greater scrutiny, biotech companies have set a new standard for communications

Fair Market Value

January 1, 2009

With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?

Overlooked Opportunities

January 1, 2009

"Test and treat" strategies aren't just for new-to-market drugs anymore.

Forecast 2009: Up in the Air

January 1, 2009

We know what you're thinking: new president, rotten economy, patent cliff. Do you feel Evel? Well, do you?

Uneven Landscape

January 1, 2009

The headlines are about layoffs, but some segments of pharma are still hiring. Pay, meanwhile, tightens.

Getting Graphic

January 1, 2009

The graphic novel emerges as a versatile, effective medical education and marketing tool

Pharma vs. Pharma

January 1, 2009

Every industry has a life cycle, and pharma's has just entered its competitive stage. Here's how to prepare.

The 2008 Pipeline Report

December 1, 2008

We scrub industry's pipeline to find the drugs that everyone will be talking about in 2009 and beyond

The Self-Fueling Marketing Machine

December 1, 2008

How to extract valuable market research from e-marketing campaigns

ADVERTISEMENT

Click here