Agency Insight - Pharmaceutical Executive

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Agency Insight
Top ad agencies explain creative concepts, media-buying, agent-client relationships, global strategies, compliance, metrics, and what makes a campaign click.

Revamp the Pitch Process

November 1, 2009

Emphasizing mutual transparency can be a recipe for successful long term client–agency relationships.

The Art and Science of a Global Brand

August 1, 2009

To navigate the global marketplace, pharma companies have to mobilize a multifaceted team with the training to turn raw data into meaningful insights.

Your Most Precious Asset

May 1, 2009

Eleven Ways to attract and retain top advertising talent.

"AIM" High and Win

February 1, 2009

If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game.

Pump Up the (Early-Stage) Pipeline

July 3, 2007

Many companies these days face a real challenge in communicating their value to potential investors: They can't tell investors the story they want to hear, and they don't quite know how to tell the story investors need to hear.

Public Relations: A State of Drugs and Trust

June 1, 2007

Whom do you trust? If you answered "pharmaceutical companies," then you are no longer in the minority. Sixty percent of those polled for the annual Edelman Trust Barometer, a survey of more than 3,100 educated, media-informed influencers, said they trust the pharma industry globally. This is good news for an industry that was plagued with bad press these last few years.

Public Relations: Beef Up Clinical Trial Numbers

February 1, 2007

Clinical trials exist in a very competitive environment, where multiple trials are vying for a limited pool of potential participants. It has become necessary for trial directors to view recruitment as a marketing effort.

Public Relations: Managing Reputation

October 1, 2006

The US Postal Service is an example outside pharma of an organization that effectively managed its reputation in the face of adversity. After the anthrax attacks, USPS moved quickly to adapt and inform the public.

Public Relations: Targeting Partners

June 1, 2006

Pharmaceutical executives don't have time to sift through all the information that's available on potential biotech partners. PR pros can help clients weed through the fluff.

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