Article - Pharmaceutical Executive



The Communications Convergence

January 1, 2009

Because they have often been subject to greater scrutiny, biotech companies have set a new standard for communications

Security Spotlight: Q&A with James Christian, Novartis

December 11, 2008

Pharm Exec talks with James Christian, head of security at Novartis, to learn more about what the company is doing to protect its supply chain and stop counterfeiters

Tech Toys

November 1, 2008

Here are the hottest gadgets and gizmos to make a dent in drug noncompliance

RxClub Awards 2008: Powerful & Simple

November 1, 2008

Top Rx Club Award winners exhibit qualities that ironically juxtapose industry's paradigm (pdf)

Take Your Medicine: A Prescription for Brand Growth

October 3, 2008

To be effective, an adherence strategy must be responsive to an array of patients with different habits and medications, while providing information, encouragement, and support until adherence becomes reliable.

The D-Mab Men

October 1, 2008

Amgen's salvation just may be denosumab. We sit down to talk with the head scientists driving the drug.

Publish or Perish

September 1, 2008

FDAAA means that you need to register clinical trials—and not only for publication planning

How Do You Solve a Problem Like Manufacturing?

September 1, 2008

Outsourcing saves money—except when it doesn't. Here's how to decide what to do.

Bolder is Better

September 1, 2008

As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns


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