Technology - Pharmaceutical Executive


Information Technology in pharma: enterprise management, business intelligence, clinical trials management, sales force automation, closed-loop marketing, and more.

iPad Apps: Are You Content with your Content?

January 1, 2012

Pharma has become unusually quick to strike embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential.

Bridging the Hidden Hurdle in Cancer Cures

September 1, 2011

Diagnostics can bost the efficacy of drug treatments, but delivering the promise depends on a predictible pathway to reimbursement.

Pharma and Social Media: Ready to Make Nice?

September 1, 2011

The time is right for industry to overcome its social media phobia once and for all.

Innovating Around Innovation

September 1, 2011

Richard Barker, former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science.

Complex Biologics: The View from Teva

September 1, 2011

Industry and regulators alike must graple with the sensitivities associated with developing biosimilar drugs.

An IOU to Big Pharma Regarding EHR

August 1, 2011

It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.

Giving Press Releases New Legs

August 1, 2011

Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed

Google+ and Pharma

August 1, 2011

Is Google+ the social media platform that pharma has been waiting for?

Getting IT Together

June 1, 2011

NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge


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