Article - Pharmaceutical Executive



Hard of (Ad)hering

August 1, 2008

Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift?

Pharma's Day in Court

July 1, 2008

A look at some of the court cases that could actually change the pharma playing field

Stealth Pharmas

June 1, 2008

Second annual Not Big Pharma audit gives equal time to the little guys. Who's got the Midas touch?

Pharm Exec 50: The Winners Circle

May 1, 2008

Your guide to the world's top 50 pharma companies. The giants may be struggling, but even in a tough year, the industry's most successful companies know how to hit the bullseye.

Pharma Spoken Here

April 3, 2008

A boom is transforming Puerto Rico's meetings and conventions industry. What does it mean for pharma meeting planners?

Being Pharma Fluent

April 3, 2008

Pharma meetings aren't like other meetings. Executives and staff at KSL properties are trained to find out what makes them different and how to comply.

They Do Things Differently Over There: Meetings Management Without Borders

April 3, 2008

Meetings management programs applied globally can get lost in translation. But Pfizer, Lily, and GlaxoSmithKline are making theirs a success. Here's why.

Introduction: Putting Your Best Face Forward

April 3, 2008

Meetings are the last area of unmanaged spend. In respose, Pharma is managing more and spending less

First Step in Gaining Insight

March 3, 2008

The goal is to know and understand your customer so well that the product sells itself


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