Articles - Pharmaceutical Executive



All You Need to Know About SEO

November 1, 2008

When it comes to search engine optimization, here's how to earn Google's respect

Take Your Medicine: A Prescription for Brand Growth

October 3, 2008

To be effective, an adherence strategy must be responsive to an array of patients with different habits and medications, while providing information, encouragement, and support until adherence becomes reliable.

What's The Buzz

October 1, 2008

What's the buzz all about? Word of mouth is more effective than we think.

Seasoned Leaders

October 1, 2008

Enter the Maturity Matrix: the future of KOL management organization.

Getting Personal(ized)

October 1, 2008

Stop worrying about shrinking the market for your drug, and start figuring out how the "test and treat" business model works.

Getting "Engaged"

October 1, 2008

Web analystics is helping a new generation of pharma web sites get engaged.

Global Warming

October 1, 2008

Japan is playing a game of catch-up, dropping big cash on biotechs and risky acquisitions. But with patents expiring and sales falling, can they really pay their way to global success?

The D-Mab Men

October 1, 2008

Amgen's salvation just may be denosumab. We sit down to talk with the head scientists driving the drug.

Remodeling Your Sales Force

October 1, 2008

It's management makeover time—and micromanaging is so last year.


Click here