Article - Pharmaceutical Executive

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Coupons, Vouchers, and Adjudicated-Debit Cards: How Is A Brand Manager To Decide?

March 3, 2008

Each tactic has its advantage, but one is tech savvy and just might make filling scrips a lot more desirable for customers

Getting Everyone On Board

March 3, 2008

Pharma spends lots of time and money training sales forces. How did Allergan decide it should do the same for product managers?

The Birth Of A Product Manager's Training Program

March 3, 2008

Product manager training should be customized to meet a company's changing needs. But how do you do it?

First Step in Gaining Insight

March 3, 2008

The goal is to know and understand your customer so well that the product sells itself

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