Popular Articles - Pharmaceutical Executive


Popular Articles

French Revolution

July 1, 2009

Chris Viehbacher's first fast and furious six months at the top of Sanofi-Aventis have heads spinning...and rolling.

Agency Confidential: The Scoop— What Your Agency Doesn't Want To Tell You

June 3, 2009

Pharma friendless on Facebook | DTC ad spending flat | Rate of healthcare marketing and advertising falls | Consumers chose food over meds | Some see light at tunnel's end

US Pharma Market To Decline in 2009

April 22, 2009

IMS has revised its 2009, forecast and the outlook isn't pretty for the United States, which looks to drop 1 to 2 percent in the coming year.

The Battle for Oncology KOLs

April 22, 2009

Companies are fighting for strong relationships with key opinion leaders—and Genentech is winning, hands down.

J&J Eliminates 900 Sales Positions

April 15, 2009

In an effort to realign its sales division to reflect the current pharma environment—smaller, faster, better—Johnson & Johnson is trimming its sales force.

Pharma Companies Hit With Warnings for Search Marketing

April 8, 2009

FDA is cracking down on content in search engine advertisements. The argument is that there is a serious deficiency of risk information in the tiny link ads that appear on search ads. With pharma already wary of marketing online, will FDA’s tactic hurt future Web campaigns?

Pfizer Begins Wyeth Integration with New Research Structure

April 8, 2009

Just two months after the purchase of Wyeth, Pfizer breaks its research division into two—one for large molecules and vaccines, and another for small molecules—with Wyeth and Pfizer execs at the helms.

Goodbye, Willy Loman

April 6, 2009

The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers

Deborah Dunsire: Woman of the Year

April 1, 2009

From her start as a physician working in apartheid-era South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire has lived a life that has defied all expectations.


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