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Evolving Clinical Trials

October 1, 2008

Clinical trials need to change. A recent survey shows that industry should address the research supply chain for the greatest gains in effciency.

Stop the Bleeding

October 1, 2008

Manufacturers overpay PBMs millions of dollars each year in rebates overpayments. Here's how to stop the leakage.

Interacting With Interactives

September 3, 2008

Enticing, engaging, and a magnet for collecting data, interactive exhibits are perfectly suited for pharmaceutical marketing. And while they will never take the place of a sales rep, the purpose is to keep everyone on message and to educate in the process

Introduction: Physician Meetings: Checking For A Pulse

September 3, 2008

What effect is the new regulatory environment having on medical meetings, and what does it mean for their future health?

Global Meeting Mangement In An Age Of Compliance

September 3, 2008

Physcians are balking at attending meetings—a result of one of many regulatory challenges industry meetings planners are besieged with on a weekly basis. A new report reveals what pharmaceutical companies are doing about it.

A Meeting Planner's Point of View

September 3, 2008

Designed to rein in the relationship between sales reps and doctors, PhRMA's new, revised code may end up having an adverse effect on clinical trials

How To Blend Science and Promotion at a Heathcare Exhibit

September 3, 2008

A strange silence prevades the exhibition floors of healthcare conventions. Is the current regulatory environment preventing the exchange of scientific information? And what can you, as an exhibitor, do about it?

Like-minded Physicians Influence Each Other

September 3, 2008

Be it a dinner meeting, lunch-and-learn, or teleconference, successful marketing of a brand depends on maximizing peer interaction among professionals

Place Your Bets

September 1, 2008

The industry is a-changing. Here are eight seminal events that describe how.

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