Articles - Pharmaceutical Executive

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Considering Consumer Change: Q&A with Jim Joseph, Saatchi & Saatchi

September 1, 2008

How will pharma fare in the new age of health and wellness marketing?

Publish or Perish

September 1, 2008

FDAAA means that you need to register clinical trials—and not only for publication planning

How Do You Solve a Problem Like Manufacturing?

September 1, 2008

Outsourcing saves money—except when it doesn't. Here's how to decide what to do.

Industry Audit + Company of the Year 2008

September 1, 2008

Pharm Exec's 7th annual review of the top companies. We slice and dice the numbers to see who's the best a what. (pdf)

The Salesforce Software Shift

September 1, 2008

The smart way to CRM is through SaaS

Unleash the Dragon 2

September 1, 2008

Concerns over quality? It's not stopping Big Pharma outsourcing and venture capital.

Bolder is Better

September 1, 2008

As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns

Harbingers of Change

August 1, 2008

The industry is a-changing. Here are eight seminal events that describe how.

Do Something!

August 1, 2008

Seven steps you never knew that could fix the sales force

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