Technology - Pharmaceutical Executive


Information Technology in pharma: enterprise management, business intelligence, clinical trials management, sales force automation, closed-loop marketing, and more.

Google Unveils New "Gadget Ads"

September 26, 2007

Search engine giant says industry lags behind on e-marketing

Where Did the Viagra Spam Come From? This Time, From Pfizer

September 12, 2007

Pfizer computers infiltrated by spammers

Microsoft vs. Google: Web War 2.0

September 12, 2007

Two Internet superpowers are invading online consumer-health territory. What does it mean for pharma?

Turning Patients onto Tablet PCs

September 1, 2007

From pamphlets to posters to informational magazines, doctors' offices are teeming with direct-to-patient promotions, and patients are starting to overlook them. To cut through the clutter, one healthcare-technology company created a device that replaces the common intake clipboard with a digital pad that collects patient information and responds with branded information.

The Oprah Moment

July 18, 2007

In the wake of a high-profile death from counterfeit drugs, the industry reacts

In Sync with California

July 3, 2007

Although pricey, serialization with RFID is expected to reduce logistical errors and address some aspects of supply chain security

Game On

July 3, 2007

With gaming technology, pharmaceutical companies can display immersive 3-D animation that allows doctors to explore inside an interactive environment pertaining to a drug's method of action

Alternative Media: Spruce Up Your Site

June 1, 2007

You remember it well: that day back in the late 1990s, when your brand's Web site first went live. It looked great at the time, and you were so proud to have entered the Internet Age.

Direct-to-Consumer 2.0: Try It, You'll Like It

May 1, 2007

Once you get past the Disney allusion, it's easy to see the appeal of the idea that everyone in the world is linked by a short chain of social acquaintances. This "small-world phenomenon" was first advanced four decades ago by social psychologist Stanley Milgram, whose groundbreaking work includes the theory that there are only six links, or acquaintances, between any two randomly selected Americans. Popularized as "six degrees of separation," this notion has been transformed by the digital revolution into a buzzing, booming hyperreality beyond anything even the radical Milgram could have imagined.


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