Articles - Pharmaceutical Executive

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Exercising your Brand

July 1, 2008

A strict marketing regimen will help keep your brand healthy in the digital

What's Taking So Long?

June 3, 2008

At a time when current sales and marketing models are unsustainable, pharma is still slow to adopt online opportunities

Agencies Are Talking About

June 3, 2008

To find out what was happening at healthcare agencies at this crucial point in time for the industry, we interrogated 25 advertising executives at some of the nation's most successful agencies and networks

Creating An Agency-Client Prenup That Works

June 3, 2008

From the agencies point of view the beginning of a beautiful relationship is based on negotiating a successful compensation structure

Building Online Community

June 3, 2008

Web site supports Crohn's patients and supplies goal-busting database for company's new product

Seven Strategies For Successful Agency Hook-Ups

June 3, 2008

Do you really know who you are hiring? Agency Insider Mark Chataway spills the beans on why the pitch doesn't work, and what you need to do before signing on

Introduction: Beauty and The Geek

June 3, 2008

Pharma and ad agencies have enjoyed a long and profitable relationship, but now their worlds are changing. Can this marriage survive?

Mightier Than the Sword

June 1, 2008

When it comes to marketing, every syllable speaks volumes

Stealth Pharmas

June 1, 2008

Second annual Not Big Pharma audit gives equal time to the little guys. Who's got the Midas touch?

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