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Backpage: Nailing Down DTC Promotion

January 1, 2006

Arguments over DTC have become more sophisticated, and there is much more middle ground.

Thought Leader: Q&A with Cheryl Buxton

January 1, 2006

There was a time when Merck was looked upon as the granddaddy of all pharma companies. As the self-proclaimed oldest pharmaceutical and chemical company in the world, people wanted to work at Merck for its sterling reputation, excellent products, and job security.

From the Editor: A Wild 25

January 1, 2006

Witnessing an industry's wild ride is perhaps the best reason to work for a business magazine. You've given us 25 years of excitement. And we plan to pay you back.

Sales Management: The Wonders of Wireless

January 1, 2006

At least five of the world's top pharma companies have specified, tested, or deployed large-scale Wi-Fi programs.

Global Report: The UK's New Code of Conduct

January 1, 2006

Serious offenders of the new Association of the British Pharmaceutical Industry's Code of Practice can be "named and shamed" with adverts in the trade press. Details of breaches by companies will be posted online.

Leadership: 100 Days of Scrutiny

January 1, 2006

Leaders who are new on the job should get out of their nice offices and go sit with their direct reports. Sit with them in their spaces, over lunch or coffee—anyplace but your space. You want them to be completely comfortable.

Marketing to Professionals: The Power of Positive Feedback

January 1, 2006

Doctors tend to hear from patients when medications fail, not when they work. But hearing positive feedback can sometimes be just as valuable. Doctors want to know that the drugs they prescribe produce positive outcomes and boost compliance. Yet, many have little information about the efficacy of these drugs because they don't have time to follow up with each patient and track their progress.

Alternative Media: Patient Bloggers on Your Brands

January 1, 2006

Marketers can leverage thetransparency of the Web by listening in and mining thousands of conversations about their clients' brands.

Direct to Consumer: Patient Education Reform

January 1, 2006

Patient materials should reflect what patients want to know in a language they can quickly understand.

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