How one conversation between a woman and her physician can make or break a brand
DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.
Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.
How Digital Medicine Can Pinpoint Dosing Regimens to Optimize Drug Efficacy and Safety
Sponsored By Oracle
Multi-faceted Approaches to Meet Payer and Regulatory Evidence Requirements
Sponsored By UBC Express Scripts
Overcoming the Life Sciences Content Conundrum in a Multichannel World
Sponsored By Veeva