Articles by Fabio Gratton, Ignite Health - Pharmaceutical Executive

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Articles by Fabio Gratton, Ignite Health

Fabio Gratton, Ignite Health


Articles
The Futuristic Insight
June 1, 2011

Creating and managing expectations is the most basic rule of marketing

The Blogosphere: Too Hot for Pharma?
January 1, 2008

Pharma companies would do well to proceed with extreme caution when entering the blogosphere

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