Articles by Jennifer Ringler - Pharmaceutical Executive

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Articles by Jennifer Ringler

Jennifer Ringler


Associate Editor, Pharmaceutical Executive Europe

Articles
Pharm Exec Ad Stars 2012
April 1, 2012

This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.

Only Connect: Finding the Key to Digital Marketing
March 7, 2012

Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.

The (Life) Science of Digital Connections
March 1, 2012

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

FDA Social Media Guidelines: Irresponsible?
February 1, 2012

After two years of waiting, FDA issued the first in a series of planned guidelines on social media at the end of last year. We look at some of the experts' reactions.

Compliance: Getting Those Ducks in a Row
January 1, 2012

Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas.

The Rx Club's 25th Anniversary Show
November 1, 2011

Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?

Abbey Meyers: The "Mother" of Invention
October 1, 2011

Abbey Meyers, Founder, National Organization of Rare Disorders

Patient Advocacy: The Last 30 Years
October 1, 2011

The rise of advocacy groups has helped patients find their voice, but the power to change health profiles remains an elusive goal.

Employers: Fighting Non-Adherence
August 1, 2011

A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health

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