Articles by Peter Houston - Pharmaceutical Executive


Articles by Peter Houston

Peter Houston

Fixing Wikipedia
April 10, 2014

Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports.

The Case for Content
August 1, 2013

Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.

Pharma and Social Media: Ready to Make Nice?
September 1, 2011

The time is right for industry to overcome its social media phobia once and for all.

Google+ and Pharma
August 1, 2011

Is Google+ the social media platform that pharma has been waiting for?


Click here