Articles by inVentiv Health - Pharmaceutical Executive


Articles by inVentiv Health

inVentiv Health

The Changing Landscape of Branding Pharmaceutical Assets
November 1, 2014

The landscape in which drugs are named is increasingly complex due to rapid changes in technology, consumer expectations and market competition for trademarks. But one of the biggest factors affecting how companies now name their products is change in global regulations. In this paper, inVentiv Health’s Addison Whitney explores some of the factors companies must consider in naming a new product and describes a process for enhancing the likelihood of success.

Feeling Some ‘Side Effects’ from Health Reform
September 1, 2014

The following article compares various aspects of ACA exchanges with employer-sponsored plans to more closely examine benefit design and cost-sharing features that already are having an impact on patients nationwide. Breakaway Policy Strategies and Chandler Chicco Companies discuss these tradeoffs and provide communications recommendations for biopharmaceutical companies, advocacy groups and patients stepping up to make sure their voices are included.

Delivering the Value Message in the Language of Payers
June 26, 2014

At the heart of the changing healthcare environment are the payers, private and public, who are increasingly empowered to make decisions affecting which drugs and treatments are prescribed. inVentiv Health’s John Guarino explains that the decision-makers’ heightened focus on value demands an overhaul of traditional marketing and messages.

Seeing Around Corners: Risk Assessment Is the Foundation of Risk-Based Monitoring
June 5, 2014

There is an expectation and early evidence that risk-based monitoring can produce significant improvements in trial quality and productivity. In this paper, inVentiv Health outlines a systematic and rigorous process to assessing risk, using quality risk management principles that will increase the likelihood that your RBM approach will pass regulators’ scrutiny.

Elderly Representation in Clinical Trials: Not a Gray Area
May 1, 2014

Typically, clinical trials conducted in adult populations include patients between the ages of 18 and 65. But changing demographics mean such an age range is no longer broad enough. Medical decisions for those over 65 must be evidence based, which means overcoming the current “age barrier” is clinical trials. inVentiv Health Clinical examines the issue and offers suggestions for sponsors focused on improving research by reflecting changing global demographics.

When Marketing for Adherence, Don’t Ignore the Silent Majority
April 1, 2014

The importance of adherence is well recognized by industry, government, and a variety of healthcare experts. But motivating adherence is not always well understood. In this paper, inVentiv Health’s PMG shows how behavioral science, combined with online data and scientific evidence, can facilitate the behavior changes that can make a real difference to individual and public health.

Global Digital Security: The Human Element
February 28, 2014

The health care industry will be among the most susceptible industries to publicly disclosed and widely scrutinized data breaches. Learn how to protect private data by developing a comprehensive strategy for preventing, preparing and responding to attacks.

Successful Strategic Partnering
December 1, 2013

This paper addresses how biopharmaceutical companies are turning to strategic outsourcing to address their business needs because these partnerships lower the cost of doing business, while increasing productivity and efficiency.


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