Pharmaceutical Executive, Aug 1, 2013 - Pharmaceutical Executive

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Pharmaceutical Executive, Aug 1, 2013
Features
The Case for Content
By Peter Houston
Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.
Succinctly Shire: CEO Flemming Ornskov
By William Looney
Shire's new CEO has a simple strategy for success: Set the pace on specialty medicines, spread the positive buzz and momentum of a growth stock, and seize the opportunity to innovate.
New Rules for a New Africa
By Joseph Saba
As growth in the BRICs and other emerging economies begins to stabilize, companies are finally turning their attention to Africa—a hidden trove of potential that is only as good as you make it.
Country Report
Country Report: Denmark and Sweden
On the Northern fringes of Europe, those who want to believe that there is a sustainable future for the old continent's generous healthcare systems find a beacon of hope.
Column
Prescription for Growth: Embrace a Niche
By Roland Jacobs , Tim Calkins
The best way to grow in the pharma industry is to think small.
Pharma Bids for European Funding in New Research Program
By Reflector
The ?70 billion budget is still subject to final agreement on the European Union's overall spending plans for 2014-2020.
Take a Chill Pill
By Ben Comer
In the spirit of lawn chair cogitation and hammock-spun reverie, Pharm Exec invites you to submit your own verses—pharma-related, of course—to be published on our website in late August.
Costs and Coverage Challenge Medicare Drug Plans
By Jill Wechsler
Rate cuts and fraud concerns create problems for Part D plans and Part B providers.
Breaching the Great Wall
By William Looney
With a revision of China's basic drug approval law now underway, a multinational team of experts is proposing major changes to make the country a world class player in innovation.
From the Editor
One Company—One Moment
By William Looney
The trade media is ablaze with lurid accounts of bribery, tax fraud, and other illicit promotional activities in China—ironically, the country touted as guarantor of our industry's future.

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