Rich Whitworth
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The middle word in our magazine's title is technology, so I cannot fail to join the increasing numbers of people in all fields
of business commenting on the passing of Steve Jobs. I, like many, many others, discovered the news on one of the devices
he was so proud of. Personally, I was surprised at how moved I was by the flood of tributes paid to Steve Jobs in the days
following his death. I think it was the true scope of how many people all over the world have been affected by the decisions
he made. The innovation and ability to pre-empt people's future needs shown by Steve Jobs and his team at Apple have changed
even the way we do business; a real inspiration.
Ever since the iPad was launched, there have been news stories about pharma companies investing in iPads for its sales force,
or for scientists to use in its laboratories. And certainly Pharmaceutical Technology Europe will be making use of the new
media at our disposal in the coming months. But perhaps the pharma industry would do well to look at Apple's business model
and game-changing strategies to make more significant changes.
You would think working for Apple and job satisfaction go hand in hand... This month, http://PharmTech.com is running its annual employment survey, which gives you a chance to let us know what's happening in your sector and how
you feel about it. We will be publishing the results in our December issue as well as online, but this can only happen if
you take part! So, please go to http://PharmTech.com/survey2011 where you will be led through questions ranging from the affect of the current economic climate to the reasons you want to
leave, or stay at, your current job. There is also a store gift card (not Apple!) up for grabs, if you need even more convincing.
Best wishes,
Rich Whitworth
