GSK to Harness Formula 1 Technology - Pharmaceutical Technology

Latest Issue
PharmTech

Latest Issue
PharmTech Europe

GSK to Harness Formula 1 Technology


ePT--the Electronic Newsletter of Pharmaceutical Technology

GlaxoSmithKline (GSK) is looking to racecar technology as it seeks to improve its manufacturing, R&D, and consumer-healthcare areas. The company has formed a long-term partnership with the UK-based McLaren Group, which is best known for its expertise in the Formula 1 motor sport.

Under the terms of the agreement, McLaren will share its capabilities in engineering, technology, analytics, and strategy modeling to help improve performance at GSK’s global businesses. The partnership will initially last until 2016.

Initially, the partnership will examine GSK’s manufacturing, R&D, and consumer healthcare segments. The companies are evaluating a strategic program to apply McLaren’s engineering and technical expertise to GSK’s production lines to reduce breakdowns and improve costs and customer service. McLaren’s technology will also be used to improve clinical research processes by accelerating trial design and enabling real-time patient monitoring and treatment adjustment. Finally, GSK will work with McLaren’s Formula 1 Mission Control unit, which analyzes the team’s performance and directs decision making during a Grand Prix, to create a similar facility at GSK. This facility could quicken responses to consumer activity and customer needs and inform decision making about inventory management, pricing, and retailer stocking.

“I am delighted to announce this partnership with McLaren, which brings together two British companies whose continued success hinges on the ability to innovate and rapidly respond to change and competitor activity,” said Andrew Witty, CEO of GSK, in a statement. “McLaren has an unparalleled reputation for innovation built on rigorous analytics and fast decision making.”

“This all-new collaboration between McLaren Group and GSK—McLaren’s first ever such association with a major pharmaceutical corporation—represents a strategic partnership that engages two great British companies at a variety of levels across a number of disciplines in a multifaceted and groundbreaking way,” said Ron Dennis, executive chairman at McLaren Group and McLaren Automotive, in the statement. “Specifically, our intention is that GSK will harness McLaren’s world-beating Formula 1-bred technology, processes and operational dynamism, in order to enhance its performance across a wide variety of its divisions in a way that none of its competitors can match. In today’s challenging economic conditions, we firmly believe that innovative associations such as ours will play an increasingly significant role in ensuring that the UK remains globally competitive in the field of scientific innovation.”

ADVERTISEMENT

blog comments powered by Disqus
LCGC E-mail Newsletters

Subscribe: Click to learn more about the newsletter
| Weekly
| Monthly
|Monthly
| Weekly

Survey
Which of the following business challenge poses the greatest threat to your company?
Building a sustainable pipeline of products
Attracting a skilled workforce
Obtaining/maintaining adequate financing
Regulatory compliance
Building a sustainable pipeline of products
20%
Attracting a skilled workforce
28%
Obtaining/maintaining adequate financing
12%
Regulatory compliance
40%
View Results
Eric Langer Outsourcing Outlook Eric LangerBiopharma Outsourcing Activities Update
Cynthia Challener, PhD Ingredients Insider Cynthia Challener, PhDAppropriate Process Design Critical for Commercial Manufacture of Highly Potent APIs
Jill Wechsler Regulatory Watch Jill Wechsler FDA and Manufacturers Seek a More Secure Drug Supply Chain
Sean Milmo European Regulatory WatcchSean MilmoQuality by Design?Bridging the Gap between Concept and Implementation
Medicare Payment Data Raises Questions About Drug Costs
FDA Wants You!
A New Strategy to Tackle Antibiotic Resistance
Drug-Diagnostic Development Stymied by Payer Concerns
Obama Administration Halts Attack on Medicare Drug Plans
Source: ePT--the Electronic Newsletter of Pharmaceutical Technology,
Click here