Super Fast Pharma - Pharmaceutical Technology

Latest Issue
PharmTech

Latest Issue
PharmTech Europe

Super Fast Pharma
British racing car company and GlaxoSmithKline team up on a winning formula for innovation.


Pharmaceutical Technology
pp. 14


Rich Whitworth
Partnerships and strategic agreements are common in the pharma industry. But one particular announcement last month gave me cause to raise my eyebrows and smile.

I like fast cars and so too, it would seem, does GlaxoSmithKline's CEO Andrew Witty because the company is embarking on a long-term strategic partnership with the McLaren group, which is best known for its Formula 1 racing cars. The phrase "best of British" springs to mind and both companies seem extremely proud of the partnership.

The aim for GSK? Applying McLaren's engineering and technical expertise to production lines to reduce breakdowns and improve costs, amongst other things.

A state-of-the-art facility planned for 2013 called The McLaren GSK Centre for Applied Performance will allow scientists, engineers, and technologists from both camps to share ideas and collaborate on innovative, dynamic, and exciting joint working projects.

The R&D organization will examine whether real-time monitoring technologies can be applied to human studies. Meanwhile, the GSK Consumer Healthcare business will work with McLaren's "Mission Control" unit to enable faster responses to competitor activity and customer needs.

Some might say that it smacks of a marketing stunt, but which pharma company wouldn't want to be associated with such a fast-paced, exciting, technologically advanced, continually improving world?

What next? Sanofi and Red Bull Racing? The race to the checkered flag is on!

Rich Whitworth is an editor of Pharmaceutical Technology.

ADVERTISEMENT

blog comments powered by Disqus
LCGC E-mail Newsletters

Subscribe: Click to learn more about the newsletter
| Weekly
| Monthly
|Monthly
| Weekly

Survey
Which of the following business challenge poses the greatest threat to your company?
Building a sustainable pipeline of products
Attracting a skilled workforce
Obtaining/maintaining adequate financing
Regulatory compliance
Building a sustainable pipeline of products
26%
Attracting a skilled workforce
29%
Obtaining/maintaining adequate financing
14%
Regulatory compliance
31%
View Results
Eric Langer Outsourcing Outlook Eric LangerBiopharma Outsourcing Activities Update
Cynthia Challener, PhD Ingredients Insider Cynthia Challener, PhDAppropriate Process Design Critical for Commercial Manufacture of Highly Potent APIs
Jill Wechsler Regulatory Watch Jill Wechsler FDA and Manufacturers Seek a More Secure Drug Supply Chain
Sean Milmo European Regulatory WatcchSean MilmoQuality by Design?Bridging the Gap between Concept and Implementation
Medicare Payment Data Raises Questions About Drug Costs
FDA Wants You!
A New Strategy to Tackle Antibiotic Resistance
Drug-Diagnostic Development Stymied by Payer Concerns
Obama Administration Halts Attack on Medicare Drug Plans
Source: Pharmaceutical Technology,
Click here