Once again, Apple is doing something the rest of the world should be paying attention to, only this time it's about the company's
approach to managing the global supply chain—even when things go wrong. In case you haven't been following the story, here's
a brief summary. Steven Jobs' replacement as Apple's chief executive, Timothy Cook, made a stop in late March at a site in
China that is run by Foxconn—a multinational electronics manufacturer headquartered in Taiwan. Around the same time, the Fair
Labor Association (FLA) published the results of a month-long investigation into Foxconn, including three of its China-based
facilities. The independent audit, agreed to by Apple after it joined FLA in January, cited 43 violations of Chinese laws
While adherence to labour laws are crucial aspects of managing any facility, this story has additional lessons to be learned.
For starters, companies must visit their global sites. According to a New York Times article, two Apple employees pointed out that Jobs never visited the company's factories in China.
Second, companies need to keep their communication lines open. Some of Foxconn's problems are reportedly tied to top-down
only communication. How many times have you heard someone in industry say that the Quality team doesn't communicate with the
Development team, or that Senior Management doesn't communicate with the Technicians? Listening to employees—no matter their
department—can only lead to improvement at all levels.
Third, companies need to be transparent. A January 2012 Apple report included for the first time the names of companies that
supply Apple with parts and services, something it had previously declined to do. We know from recent unfortunate events,
that the final manufacturer, distributor, or assembler is not necessarily where problems can occur. Quality must be sewn into
and confirmed throughout every point in a product's supply chain. Regulators have enforced this message repeatedly.
I believe these points are must-do's for securing the industry's supply chain.