EC Reviews: An Executive Country Review on Turkey - Pharmaceutical Technology

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PharmTech Europe

EC Reviews: An Executive Country Review on Turkey
In the wake of economic growth, healthcare reforms, and large-scale industry investment, Turkish pharmaceutical companies are charting their own destiny.

Pharmaceutical Technology
Volume 32, Issue 10, pp. 94-103

Ready for Any Challenge

Profile: Adeka Pharmaceuticals

Ali Cüneyt Arpacıoğlu, (All photos are courtesy of EC Reviews.)
Within a year of its establishment as a local family company in 1956, Adeka was already forging partnerships with international pharmaceutical companies, registering, importing, manufacturing and distributing products to the Turkish market. It's the hallmark of a company that has utilized its outward thinking to become one of the 15 largest Turkish pharmaceutical companies, with 2007 sales reaching $100 million.

Adeka produces its own line of generics and also represents 11 companies—from Europe and the United States—in exclusive licensing deals. Its product portfolio focuses on cardiology, gynecology, dermatology, pediatrics, and the central nervous system, a strategy that helps it rely on niche therapeutics and stay away from intensely competitive generics areas. The company's success derives from the diversity of its products, says Ali Cüneyt Arpacioglu, Adeka's CEO and president.

Looking forward, Adeka has created a mid-term vision that accepts industry realities and confronts all competitive threats, those within Turkey and from booming generics markets like India and China. Arpacioglu says the company is "going to be stronger in the current fields," by increasing the number of "value-added" products in dermatology, gynecology and pediatrics, and by launching as many as four new combinations in cardiology. Adeka has also recently penetrated the nutraceuticals and self-medication market with distinctive products, and Arpacioglu says there are more to follow.

Making Strides in Major Markets

Profile: Mustafa Nevzat Pharmaceuticals

M. Levent Selamoğlu, (All photos are courtesy of EC Reviews.)
Relying on a strong antibiotics franchise and varied generics portfolio, Mustafa Nevzat has climbed steadily to the upper ranks of the Turkish pharmaceutical sector, reaping sales last year of $120 million. As old as the Turkish Republic (founded in 1923), the company has four production facilities, is one of the country's few remaining active pharmaceutical ingredient producers, and has products registered in or exports to more than 20 countries. As a result, Mustafa Nevzat is quickly emerging as one of Turkey's most intrepid drugmakers, parlaying its generics success into manufacturing products for the United States, Germany, and perhaps soon Japan.

Mustafa Nevzat is Turkey's only FDA-approved company for finished products and has been supplying the US since May 2007. By the end of 2008, the company will have completed construction on its fifth production site, a facility for oncological products that may export injectables to the US as early as 2009.

In addition, Mustafa Nevzat's sterile injectable manufacturing site has received approval from the United Kingdom's Medicines and Healthcare products Regulatory Agency.

With 15% of its current revenue based on exports, the company's goal is to have a $100 million in volume going to the US alone by 2012 and to create more balance between its domestic and foreign sales.

"The domestic pharma market is no longer enough for any company," says M. Levent Selamoglu, Mustafa Nevzat's CEO. "If you are a generics player, and you have a manufacturing base and if you want to stay in this business, you should be everywhere in the world."


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