Consumer-friendly design should always be near the top of the list of required features for pharmaceutical packaging. Today's
rapidly growing population of people older than 60, the significant percentage of people with a limited ability to read English,
and the high rate of noncompliance make it more important than ever to provide packages that open and reclose easily and help
consumers take the proper dose at the proper time. In addition, packages must still provide child resistance to prevent accidental
ingestion by toddlers and babies.
Winners of HCPC's annual "Compliance Package of the Year" competition offered creative ideas. Several winners used a wallet-pack
concept, including this year's top-prize winner: a lockable package for "Glipizide," a bloodglucose lowering drug from Watson
Pharmaceuticals (Corona, CA). A removable key card unlocks and locks the package. The card can be left in place to simplify
access in households without children ("Key.In" package, Nosco, Waukegan, IL). Another wallet pack, this one for Pfizer's
(New York) "Champix Starting Therapy" smoking- cessation treatment, captured the first runner-up spot. Designed for the Mexican
market, the four-panel wallet card neatly accommodates a patient leaflet and holds a two-week supply of the drug.
The second runner-up in the HCPC competition, the "Effexor XR Flow Wrap" titration package from Wyeth (Madison, NJ), ensures
that patients receive the Effexor antidepressant with a medication guide, as mandated by the US Food and Drug Administration.
The packaging consists of blister-card and secondary-pouch packaging, plus a carton (contract packaging service, Sharp, Allentown,
A fourth prize, awarded in the "Innovative Design" category that recognizes packages that are not yet commercial, honored
a child-resistant bottle and closure. A mechanism in the push-and-turn closure dispenses one dose at a time and also lines
up a dial to indicate dosage day and time ("NextBottle," One World Design and Manufacturing Group, Warren, NJ).
Winners of the HCPC competition will be featured in the Showcase of Packaging Innovations at Pack Expo International on Nov.
9–13, 2008 at McCormick Place in Chicago. With more than 300 award-winning packages from around the world, the Showcase, which
is sponsored by Dow Chemical (Midland, MI), provides the perfect opportunity to gather ideas for new pharmaceutical packages.
Hallie Forcinio is Pharmaceutical Technology's Packaging Forum editor, 4708 morningside Drive, Cleveland, OH 44109, tel. 216.351.5824, fax