Adopting Serialization - Pharmaceutical Technology

Latest Issue
PharmTech

Latest Issue
PharmTech Europe

Adopting Serialization
Serialized product codes serve as the foundation of ePedigree records and product traceability.


Pharmaceutical Technology
Volume 34, Issue 8

Beyond authentication

Serialized identification opens doors beyond authentication and product tracking. A smartphone application not only allows field investigators and consumers to scan or input the code from a package to confirm authenticity, but also can present the product's history and prompt the delivery of promotional information or link to a chat function or customer service.


Technology from Covectra can provide access to product information, including ePedigree records.
Other possible loyalty program services include instructions about how to take the product, dose reminders, and refill reminders. The smartphone application and the associated software and services also capture sales information for brand managers and can connect physicians and pharmacists to prescribing information. Deployable in 30 days, the software requires minimal commitment from corporate information-technology personnel for implementation (Brand Loyalty and Integrity Services, Covectra, Southborough, MA).

Mobile-phone-based technology and serialized codes on scratch-off tags have been tested in Africa. After transmitting the code, a message confirming product authenticity arrives within a few seconds (Mobile Product Authentication technology, Sproxil, Planada, CA, mPedigree, Accra, Ghana).


Hallie Forcinio
Hallie Forcinio is Pharmaceutical Technology's Packaging Forum editor, 4708 Morningside Drive, Cleveland, OH 44109, tel. 216.351.5824, fax 216.351.5684,
.


ADVERTISEMENT

blog comments powered by Disqus
LCGC E-mail Newsletters

Subscribe: Click to learn more about the newsletter
| Weekly
| Monthly
|Monthly
| Weekly

Survey
FDASIA was signed into law two years ago. Where has the most progress been made in implementation?
Reducing drug shortages
Breakthrough designations
Protecting the supply chain
Expedited reviews of drug submissions
More stakeholder involvement
Reducing drug shortages
70%
Breakthrough designations
4%
Protecting the supply chain
17%
Expedited reviews of drug submissions
2%
More stakeholder involvement
7%
View Results
Eric Langerr Outsourcing Outlook Eric LangerTargeting Different Off-Shore Destinations
Cynthia Challener, PhD Ingredients Insider Cynthia ChallenerAsymmetric Synthesis Continues to Advance
Jill Wechsler Regulatory Watch Jill Wechsler Data Integrity Key to GMP Compliance
Sean Milmo European Regulatory WatchSean MilmoExtending the Scope of Pharmacovigilance Comes at a Price
New FDA Team to Spur Modern Drug Manufacturing
From Generics to Supergenerics
CMOs and the Track-and-Trace Race: Are You Engaged Yet?
Ebola Outbreak Raises Ethical Issues
Better Comms Means a Fitter Future for Pharma, Part 2: Realizing the Benefits of Unified Communications
Source: Pharmaceutical Technology,
Click here