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Articles by Victor Coker

Outsourcing to Emerging Markets: The Effect of the European Economic Crisis

Each developing economy has unique economic, political, and cultural issues that help define its pharmaceutical market. To succeed, multinational pharmaceutical companies will have to adapt differently.
Feb 1, 2012

Each developing economy has unique economic, political, and cultural issues that help define its pharmaceutical market. To succeed, multinational pharmaceutical companies will have to adapt differently.

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