Ever since the iPad was launched, there have been news stories about pharma companies investing in iPads for its sales force, or for scientists to use in its laboratories. And certainly Pharmaceutical Technology Europe will be making use of the new media at our disposal in the coming months. But perhaps the pharma industry would do well to look at Apple's business model and game-changing strategies to make more significant changes.
You would think working for Apple and job satisfaction go hand in hand... This month, http://PharmTech.com is running its annual employment survey, which gives you a chance to let us know what's happening in your sector and how you feel about it. We will be publishing the results in our December issue as well as online, but this can only happen if you take part! So, please go to http://PharmTech.com/survey2011 where you will be led through questions ranging from the affect of the current economic climate to the reasons you want to leave, or stay at, your current job. There is also a store gift card (not Apple!) up for grabs, if you need even more convincing.Best wishes,