Q. What do emerging markets offer pharma manufacturers and what must manufacturers do to make the most of the opportunities present in these regions?
Emerging markets, especially those in Asia such as China and India, offer pharma companies a unique growth opportunity during the coming 20 years. However, companies face the difficulty of applying a well-adapted strategy to these markets and maintaining it long term.
Q. What were the challenges in China?
The main challenges were the organisational and administrative hurdles that needed to be overcome to create a strong Chinese team. This included developing appropriate skills such as molding engineers, sales persons with an international mindset and good command of the English language, and production managers that could use modern techniques, understand the concept of lean manufacturing and obtain a license to manufacture drug delivery devices for the Chinese pharmaceutical market. In recent years, the requirements from the Chinese FDA (SFDA) have increased drastically, bringing the level of quality and compliance closer to that of Europe and the US.