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Strategic Insights for 2025
Author(s):
Alec McChesney (BD Director, SCORR Marketing) discusses goal setting and alignment between life sciences marketing and business development teams.
Alec McChesney sat down with Pharmaceutical Technology to highlight best practices for preparing for 2025.
Learn More About:
- Holistic Goal-Setting for Growth
- How aligned marketing and business development goals drive long-term growth and customer success.
- The Critical Role of Marketing-Sales Alignment
- The importance of aligning marketing and sales efforts to maximize impact and revenue potential.
- Overcoming Planning Challenges in a Dynamic Market
- Strategies for creating adaptable, data-driven plans that succeed despite market shifts.
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