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The two companies will combine life-sciences marketing and a consulting firm to create a life sciences-centered consulting service.
That’s Nice LLC, a research-focused strategic marketing agency for the life-science markets, and Haig Barrett, management consultants based in Los Angeles, announced at CPhI Worldwide 2015 the launch of Nice Consulting, a service designed to offer strategic and specialized consulting tailored to the needs of companies in life sciences. The companies hope that Nice Consulting will help life-science companies manage the rapid growth of the life-sciences market with a single, knowledgeable partner “to guide them in pursuing and achieving their goals through effective positioning, branding, and marketing.”
“Life Sciences is fast paced and driven by innovation. Communicating the value in an often rapidly-evolving product portfolio is key to success,” said Nigel Walker, Managing Director of That’s Nice, in a press release.
Haig Armaghanian, CEO and founder of Haig Barrett, said, “Life-science companies need creative insight and strategic support in a range of areas. Our integrated services support growth aspirations pursued through mergers and acquisitions, market expansion, or leveraging of the existing customer base through customer experience enhancement and sales enablement.”
Source: That’s Nice